Solenne · Consumer · 2025
A DTC brand that looks like the product
Rebuilt the identity and storefront so the brand, packaging, and checkout felt like one company.
Brand systems · Product websites
SolenneProblem
Solenne had a strong product and a site that could have belonged to anyone. Paid traffic bounced. Wholesale partners asked for a deck because the website did not carry the story.
Approach
We wrote a tighter offer, designed a mark that works on a bottle and in a browser tab, then rebuilt the storefront around three jobs: understand, choose, buy. Photography and type do the work that banners usually try to do.
Outcome
The relaunch gave paid and retail the same assets. Bounce on paid landing pages fell, and the founder stopped rewriting the homepage every quarter.