Northgrid · B2B SaaS · 2024
A B2B dashboard operators can finish
Turned a crowded ops console into a daily tool. Fewer screens, clearer states, faster first value.
UX research & design · Mobile apps
NorthgridProblem
Northgrid sold well and then lost teams in week two. The console showed everything at once. New operators needed a specialist just to run a shift.
Approach
We mapped the real shift — not the feature list — and designed around exceptions. Empty, loading, and error states got as much care as the happy path. A companion mobile view covers the two actions people take on the floor.
Outcome
Activation in the first week improved. Sales demos got shorter because the product could show itself.