Ledgerline · Fintech · 2025
Onboarding that stops leaking sign-ups
Cut a six-step KYC maze into a path people finish. Conversion rose without adding more copy.
UX research & design · Product websites
LedgerlineProblem
Ledgerline’s signup looked complete in Figma and failed in production. New users hit KYC too early, saw three similar forms, and left before funding an account.
Approach
We sat with support transcripts, then tested a shorter path with progressive disclosure. Identity checks moved after the first successful action. The marketing site and the app now tell the same story in the same language.
Outcome
The new flow shipped in one sprint cycle. Support tickets about “where do I start?” dropped in the first month, and the team finally had a baseline they could iterate on.