Kiln Studio · Creative tools · 2025
A brand system teams can actually use
Built a living identity: mark, type, color, and UI rules that survive a growing product team.
Brand systems
Kiln StudioProblem
Kiln’s logo lived in twelve files. Product, marketing, and social each invented a slightly different version. Nothing looked wrong in isolation. Together it looked unfinished.
Approach
We reduced the system to what a small team will keep: one mark, two typefaces, a short color set, and examples in Figma and code. Rules are written as “do this,” not as a 60-page PDF.
Outcome
New pages and release notes now ship on-brand without a design review on every button.